19th Hole Media Top 10 of 2017 – The Best in Golf for 2017


Corey, Lacey and I sat down to go over an amazing year for 19th Hole Media. And we wanted to share the top 10 things that happened in 19th Hole Media in 2017. Thank you for being a part of it.
Here is our top ten from 2017!

#10 Palm Springs Golf Trip

We made several trips to Palm Springs in 2017, but Zeb got the chance to spend three days in Palm Springs, playing and visiting some great golf courses including Indian Wells Golf Resort, PGA West, Desert Willow Golf Resort, Monterey Country Club, Shadow Mountain Golf Club, Indian Springs Golf Club and several others. It’s never a bad thing to play three rounds of golf in three days in Palm Springs.
Desert Willow Golf Resort

#9 Great Players at Great Courses

Two of our clients have some golfers who have been making waves on the PGA tour and beyond.
This year we signed on Bernardo Heights Country Club who boasts Xander Schauffele, 2017 PGA Rookie of the Year, and winner of the 2017 PGA Tour Championship.
Xander Schauffele
Our longest tenured client, Arroyo Trabuco Golf Club is home to Michael Block who has been winning tournaments left and right getting the opportunity to play in numerous PGA Tour events including the upcoming Farmers Insurance Open at Torrey Pines.
Michael Block Golf
We also interviewed Michael Block several times throughout the year about his golfing successes and career. You can check those videos out on the video section of Arroyo Trabuco’s Facebook Page – https://www.facebook.com/pg/ArroyoTrabucoGolf/videos/

#8 Shooting GolfBoard Videos at Indian Wells Golf Resort

Indian Wells Golf Resort approached us just prior to 2017 to help them market GolfBoard via social media. One of my greatest golfing moments of the year was playing a round with Corey and shooting some GolfBoard videos which got some major traction throughout the year.
The golf season for Indian Wells lasts about six months during the winter. We did so well promoting the GolfBoard they doubled the size of their GolfBoard fleet and brought us on this season to do Facebook posting for their golf course, restaurant and wedding venue.
Check out one of their most popular GolfBoard videos here – https://www.facebook.com/IndianWellsGolfResort/videos/10155673915042366/
GolfBoard at Indian Wells Golf Resort

#7 GolfChat

A few years ago Zeb Welborn started #GolfChat, a twitter chat for golf fans and golfers.Who knew it would grow on to become its own wonderful little corner of the internet. #GolfChat took place every Tuesday on Twitter at 5PM PST with the help of @golfbandwagoner and @ConnectGolf. If you’re invested in golf, you should join us in 2018.
The chat has sparked some great conversations and debates prompting the establishment of #GolfChat Authors. #GolfChat Authors have contributed articles on golf to give their thoughts and opinions on ways to improve golf. #GolfChat is the place for knowledgable and thoughtful golf experts to share their insights on the golf industry. Check out GolfChat Authors, Click Here.
One of the highlights of the year was having Ron Sirak, award winning golf writer and, Brandel Chamblee, analyst at the Golf Channel, jump into the chat. Looking to make 2018 another great year for #GolfChat.

#6 The Social Golf Course in Scotland

No one has been more supportive of us and this business than our parents. They are the best! This year they had some wonderful adventures including a trip to the very heart and soul of golf, Scotland. They brought copies of the book The Social Golf Course written by Zeb Welborn and delivered the book to key individuals at St. Andrews, Royal Dornack, Brora and Elie.
It’s great to see The Social Golf Course at the Home of Golf.
The Social Golf Course at St. Andrews

#5 Working with NextLinks

We started working with NextLinks when they first began as REALiTEE Golf in the beginning of 2015. We have been fortunate enough to be involved with a company leading the pack on integrating technology and golf.
NextLinks is providing technology solutions for golf courses and venues to help incorporate golf and technology and are doing in a variety of unique ways.
Early in 2018, the Indian Wells City Council approved a plan to have NextLinks design a one-of-a-kind putting experience at Indian Wells Golf Resort. Their plan is to use lasers to create a nighttime experience for golfers and non-golfers in the Indian Wells area.
To see their plan watch their video – NextLinks – The Future of Indoor Golf – Goes Outdoors.
Indian Wells Golf Resort and NextLinks
NextLinks is also working with the Silver Reef Casino in Washington to develop a unique golf experience and with the Seattle Mariners at Safeco Field. It’s going to be a great year for one of our favorite customers.

#4 Wedding Video Promotion for Riverwalk Golf Club

At Riverwalk Golf Club we helped identify and reach out to a wedding videographer who allowed us to use a wedding video to promote the Riverwalk Wedding Venue. With paid advertising, the post itself had:

  • 179,247 impressions
  • 80,286 people reached
  • 28,000+ video views
  • 3,016 clicks
  • 251 likes
  • 21 shares
  • 37 comments

Riverwalk Golf Course Wedding Video
But the best part about the video was the shares and comments. Commenters suggested the wedding venue to friends, expressed their desire to have a wedding there and, probably most importantly, received social proof from commenters who used the venue before and loved it. These comments can then be used to continually market the wedding venue at the golf course.
Here are some examples of the comments left by Facebook users who saw the video ad we identified, posted and advertised for on behalf of Riverwalk Golf Club:
I have to get married there Facebook comment for golf course weddings
Golf Course Wedding Recommendation
golf course wedding venue discovery

golf course wedding testimonial
We are creating a package specifically for wedding golf course venues. If you’d like to learn more about our golf course wedding venue marketing packages sign up for our email list here – http://eepurl.com/OTrhf

#3 19th Hole Media Clients Win CGCOA Awards

Sometimes businesses think social media is just a marketing tool, but it’s so much more than that. It helps with customer service, customer retention, customer feedback, develops new business opportunities, creates PR opportunities, etc.
We are proud to announce that the California Golf Course Owner’s Association’s Awards were won by several organizations involved with 19th Hole Media. You can watch videos of these CGCOA Award Winners here:

#2 Viral Golf Videos

Several golf videos we created this year went viral. One was a video of Zeb Welborn interviewing John Powell, from Los Serranos Country Club, about his world record-breaking round of golf where he shot 22 strokes under his age.
John Powell’s video was picked up by several major golf publishers throughout the country and he got lots more publicity for his remarkable accomplishment.
It was great helping get John Powell be recognized, he loved the attention he got from our video.
The second viral video was an interview I had with Bruce Loman, one of the first members of the Callaway Golf team. He’s seen Callaway become one of the biggest brands in golf and he shared the story regarding his experience with the company.
The interview came about purely by chance as Bruce recognized me coming off the 18th Hole at Strawberry Farms Golf Club. He was open to doing an interview right then and there.
Want 19th Hole Media to shoot and promote videos like these for your golf course? Sign up for our email list here and we’ll be in touch – http://eepurl.com/OTrhf

#1 Southern California Charity Golf Classic

The 3rd Annual Southern California Charity Golf Classic was held at Los Serranos Golf Club on July 29.
This year we had 132 golfers play in our golf tournament and raised $14,401.87. Combined, we have raised more than $33,000 in the three years we’ve hosted the Southern California Charity Golf Classic. Thank you to everyone who organized, sponsored, donated and played in the SCCGC!
Southern California Charity Golf Classic Organizers 2017 Anthony Verches, Ron Capps, Jan Edwards, Lynnette Brown, Karon Mulligan


In more exciting news, we wanted to share some new things that happened in our personal lives in 2017 too.

Birth of Our Darling Niece

Just about a year ago our brother Rocky became a father and we got to meet our niece. She is simply amazing. An animal lover who enjoys food, she is already very good at sharing. We are so excited to see her grow and to be a part of her life!

New Baby Coming in 2018

We’re happy to announce that Cindy, Zeb’s wife, is pregnant with their second child – a girl. 2018 is going to be another great year full of joy, laughter and excitement. Sebastian is super excited to become a big brother.

Sebastian's Getting a Little Sister

Sebastian’s Getting a Little Sister


It is not lost on us how fortunate we are to be able to do the work we do with people who never fail to be interesting and passionate. So many people have helped us get to where we are.
We have a lot of plans for 2018 and are looking forward to another memorable year. We hope you all have an absolutely amazing 2018!
Thank you all for everything!
Zeb & Lacey Welborn

19th Hole Media's Top 10 of 2016

At our end of year meeting each year we go over a lot of material, make a lot of plans, and do a lot of business stuff. But, we also make a point to look back over the previous year and celebrate our victories.
We have come a long way since we started. Here is our Top 10 of 2016.

Top 10 of 2016

10. Speaking Gigs
This year Zeb spoke with the California Golf Course Owners’s Association and the National Golf Course Owner’s Association Arizona on digital marketing for golf courses.
9. Visiting New Client Courses in Chicago and San Jose 
One of the coolest things we did this year was add new client courses in Chicago (Village Greens of Woodridge) and San Jose (Cinnabar Hills Golf Club) . . . and, as a result, visiting those courses during the year to take social media pictures, videos and discussing how to best implement our plans for 2017.In September, Zeb brought the family for an amazing trip to Chicago and played Cog Hill, Cantigny, Village Links of Glen Ellyn and, of course, Village Greens of Woodridge. Thank you Brandon Evans for a memorable trip.In November, Zeb headed up to San Jose for the California Golf Course Owner’s Association Annual Meeting and to play/shoot social photos and videos at Cinnabar Hills Golf Club. Cinnabar Hills is a beautiful 27-hole golf course and includes the impressive Brandenburg Historical Golf Museum.
8. #GolfChat Authors
Zeb started #GolfChat in 2015 and since then it has taken on a life of its own.The Twitter chat (which takes place every Tuesday at 5PM PST) now has it’s own Author’s Group.Each month a topic is explored by golf bloggers and their articles are shared on the #GolfChat website.
We have to thank #GolfChat legends Jeremy White for orchestrating the authors group and Cassie Norris for hosting #GolfChat. As well as Pete Flanigan, Tiffany Chiasson, Todd Marsh, Tony Dear, Anne Foley-Smith, Dave Hill and Jim Burton for being #GolfChat Authors. And everyone else who has participated in #GolfChat.
Congratulations to the 2016 #GolfChat Award Winners – @Front9Back9, @golfbandwagoner, @ShawnBell, @h2cgolf, @GolfUnfiltered, @1beardedgolfer, @bowdo83, @tiffchaisson and @JDres15.
Follow #GolfChat in 2017 with the new #GolfChat Twitter account – @realGolfchat
7. GolfBoard
We first saw the GolfBoard in action early this year at the Golf Industry Show.Since then we’ve played it at Maderas Golf Club, Los Serranos Country Club and Candlewood Country Club.Maderas is one of the most popular GolfBoard destinations in the country and new partner, Corey Ross is solely using social media to promote it. General Manager, Michael Flickinger said their original GolfBoard fleet of four has already paid for itself.
This year we created marketing packages specifically for the GolfBoard. The GolfBoard is a great social opportunity to help attract followers and online conversations about your golf course. Our marketing packages help to leverage social media to drive new golfers to your golf course.
6. Social Media Golf Course Marketing Column and Sponsorship for California Golf Course Owner’s Association
Zeb has starting writing a column for the California Golf Course Owners Association regular newsletter. The column will share the benefits and best practices of online marketing with golf course owners.Check out his first contributions here:

19th Hole Media became a sponsor of the CGCOA this year and will be helping them recruit new members in 2017.

5. Game 7 – A Night to Remember
Game 7 of the World Series was one of the best baseball games I’ve ever seen. The game ended up being even more memorable for Zeb.Zeb watched the Cubbies break their curse with Steve Plummer, Ron Zraick, Michael Lautenbach – the past, current and future California Golf Course Owner’s Association Presidents – and Executive Director Marc Connerly while eating the best steak he’s ever had.
4. REALiTEE Golf
At the beginning of 2017, we were introduced to Dave Shultz and REALiTEE Golf.REALiTEE Golf is a majestic real golf experience that takes place indoors with a fun social atmosphere. It’s a big idea with a big personality launching it.In February we went with REALiTEE Golf to the Golf Industry Show in San Diego. There we saw founder Dave Shultz in action. He’s incredibly passionate and enthusiastic. We’re looking forward to being a part of REALiTEE Golf in 2017.
Learn more about REALiTEE Golf.
3. New Golf Clients
This year has been amazing for 19th Hole Media.We’ve added several new clients including Cinnabar Hills Golf Club, Desert Island Golf Club, Indian Wells Golf Resort, REALiTEE Golf, Riverwalk Golf Club, and Village Greens of Woodridge.We’ve also taken on bigger roles at Arroyo Trabuco Golf Club, and Los Serranos Country Club and continue to work for Anaheim Hills, Dad Miller, Greenskeeper.org, Robinson Ranch, San Dimas Canyon, and Strawberry Farms.
2. Southern California Charity Golf Classic
We hosted the 2nd Annual Southern California Charity Golf Classic at Los Serranos Country Club in Chino Hills, CA on July 29.With help from many in our community, the tournament met it’s goal and raised over $12,000 for Boys Republic, the Chino Rotary Club, the Chino Valley Fire District, the Love Them All Foundation, Priceless Pets and The Let It Be Foundation.The event was a ton of fun and we have already begun planning the 2017 SCCGC.
1. Corey Ross Joins 19th Hole Media
This year we added Corey Ross to the 19th Hole Media Team. Corey is the owner of Southern California Golf and Travel Blog, contributor to Southland Golf Magazine and Director of Digital Marketing and Social Media at Maderas Golf Club.
He obviously has great experience and our shared mission make Corey the perfect addition to 19th Hole Media.
Read more about our partnership with Corey Ross – Corey Ross Joins 19th Hole Media.

Thank you all for everything!  We hope you all have an amazing 2017.
As we plan for 2017, we’re preparing to send out marketing tactics and tips for golf courses coinciding with the CGCOA newsletter. If you’d like to learn how to better market your golf course in 2017 sign up to get our emails – 19th Hole Media Newsletter